The Journey Begins
Five years ago, our founder Oscar was burning out. As a tech executive working 70-hour weeks, she discovered infrared saunas at a wellness retreat in Florida.
For the first time in years, he slept through the night. But back home, the nearest sauna was a 45-minute drive, requiring appointments weeks in advance.
His co-founder Claudia had a different revelation. After a sports injury ended his marathon running, he discovered cold plunge therapy at a physical therapy clinic.
The results were remarkable but at $150 per session, it wasn't sustainable.
The Lightbulb Moment
We realized millions of Americans faced the same dilemma: proven wellness therapies existed, but accessing them required time, money, and logistics that busy lives couldn't accommodate. What if we could bring the wellness center home?
Building the Solution
We spent two years researching, testing, and personally trying every sauna, cold plunge, and massage chair on the market. We visited manufacturers in Finland, studied with cold therapy experts in Norway, and consulted with sports medicine physicians across the U.S.
The result: Sauna Spa World; a curated collection of only the equipment we'd put in our own homes.
We don't just sell these products, we use them every single day. My morning cold plunge and evening sauna aren't luxuries anymore; they're non-negotiables that keep me performing at my best.
